An exploration of rhetoric and advertisements

Prepare to have your eyes opened to the world of influence as we delve into the study of rhetoric within advertisements. We will consider some of the key ways that companies use rhetorical language to meet a clear purpose, thinking of their target audience. We will look at a variety of ways in which advertisements manipulate our minds, before creating our own advertisements, making use of all of our knowledge of influence.

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Quiz:

Intro quiz - Recap from previous lesson

Before we start this lesson, let’s see what you can remember from this topic. Here’s a quick quiz!

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Q1.Ethos is vital to speeches because:

Our audience have to trust us Our audience have to pay attention Our audience want to hear the facts Our audience will want to discuss it afterwards

1/6

Q2.Hypophora is:

An answer followed by a question Starting each successive clause or phrase with the same words A question followed by an answer Ending each success clause or phrase with the same words

2/6

Q3.Some of the best rhetoric speakers in history were:

Leading others into evacuation Negotiating Leading others into battle Explaining

3/6

Q4.Napoleon was confident in his speech through the use of:

hypophora anaphora epiphora elegy

4/6

Q5.Effective rhetoric when speaking helps you to (give two answers):

Select two (2) boxes

Argue with confidence Give clear instructions Build trust Describe your surroundings

5/6

Q6.Name three key ways to help with expanding sentences (select three answers):

Select three (3) boxes

but so full stop because

6/6

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Intro quiz - Recap from previous lesson

Before we start this lesson, let’s see what you can remember from this topic. Here’s a quick quiz!

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Q1.Ethos is vital to speeches because:

Our audience have to trust us Our audience have to pay attention Our audience want to hear the facts Our audience will want to discuss it afterwards

1/6

Q2.Hypophora is:

An answer followed by a question Starting each successive clause or phrase with the same words A question followed by an answer Ending each success clause or phrase with the same words

2/6

Q3.Some of the best rhetoric speakers in history were:

Leading others into evacuation Negotiating Leading others into battle Explaining

3/6

Q4.Napoleon was confident in his speech through the use of:

hypophora anaphora epiphora elegy

4/6

Q5.Effective rhetoric when speaking helps you to (give two answers):

Select two (2) boxes

Argue with confidence Give clear instructions Build trust Describe your surroundings

5/6

Q6.Name three key ways to help with expanding sentences (select three answers):

Select three (3) boxes

but so full stop because

6/6

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This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Writing rhetoric: advertisements

Complete the questions below:

Question 1

Question 2

Question 3

Question 4

Question 5

Q1.Manipulate means:

to control or influence someone obviously to control or influence someone cleverly or secretly to control words cleverly or secretly to control the writer cleverly or secretly

1/5

Q2.When creating or analysing advertisements, we need to consider (pick two responses):

Select two (2) boxes

Purpose Audience Words The writer

2/5

Q3.Directly addressing the reader makes them feel:

Personal about reading Personal about writing Personal responsibility Personal anecdotes

3/5

Q4.An example of hyperbole might be:

It's out of this world! Would you eat this? Some say it's tasty Delicious, delectable, daring.

4/5

Q5.Images are important within advertising because they are selling us:

An image of a lifestyle An image of a person Words with an image An image with colours

5/5

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Writing rhetoric: advertisements

Complete the questions below:

Question 1

Question 2

Question 3

Question 4

Question 5

Q1.Manipulate means:

to control or influence someone obviously to control or influence someone cleverly or secretly to control words cleverly or secretly to control the writer cleverly or secretly

1/5

Q2.When creating or analysing advertisements, we need to consider (pick two responses):

Select two (2) boxes

Purpose Audience Words The writer

2/5

Q3.Directly addressing the reader makes them feel:

Personal about reading Personal about writing Personal responsibility Personal anecdotes

3/5

Q4.An example of hyperbole might be:

It's out of this world! Would you eat this? Some say it's tasty Delicious, delectable, daring.

4/5

Q5.Images are important within advertising because they are selling us:

An image of a lifestyle An image of a person Words with an image An image with colours

5/5

Lesson summary: An exploration of rhetoric and advertisements

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This was the final lesson in the unit Writing rhetoric.

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