An exploration of rhetoric and advertisements

In this lesson, we will consider some of the key ways that companies use rhetorical language to meet a clear purpose, thinking of their target audience. We will look at a variety of ways in which advertisements manipulate our minds, before creating our own advertisements, making use of all of our knowledge of influence.

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Intro quiz - Recap from previous lesson

Before we start this lesson, let’s see what you can remember from this topic. Here’s a quick quiz!

Q1.Ethos is vital to speeches because:

Our audience have to trust usOur audience have to pay attentionOur audience want to hear the factsOur audience will want to discuss it afterwards

1/6

Q2.Hypophora is:

An answer followed by a questionStarting each successive clause or phrase with the same wordsA question followed by an answerEnding each success clause or phrase with the same words

2/6

Q3.Some of the best rhetoric speakers in history were:

Leading others into evacuationNegotiatingLeading others into battleExplaining

3/6

Q4.Napoleon was confident in his speech through the use of:

hypophoraanaphoraepiphoraelegy

4/6

Q5.Effective rhetoric when speaking helps you to (give two answers):

Select two (2) boxes

Argue with confidenceGive clear instructionsBuild trustDescribe your surroundings

5/6

Q6.Name three key ways to help with expanding sentences (select three answers):

Select three (3) boxes

butsofull stopbecause

6/6

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Intro quiz - Recap from previous lesson

Before we start this lesson, let’s see what you can remember from this topic. Here’s a quick quiz!

Q1.Ethos is vital to speeches because:

Our audience have to trust usOur audience have to pay attentionOur audience want to hear the factsOur audience will want to discuss it afterwards

1/6

Q2.Hypophora is:

An answer followed by a questionStarting each successive clause or phrase with the same wordsA question followed by an answerEnding each success clause or phrase with the same words

2/6

Q3.Some of the best rhetoric speakers in history were:

Leading others into evacuationNegotiatingLeading others into battleExplaining

3/6

Q4.Napoleon was confident in his speech through the use of:

hypophoraanaphoraepiphoraelegy

4/6

Q5.Effective rhetoric when speaking helps you to (give two answers):

Select two (2) boxes

Argue with confidenceGive clear instructionsBuild trustDescribe your surroundings

5/6

Q6.Name three key ways to help with expanding sentences (select three answers):

Select three (3) boxes

butsofull stopbecause

6/6

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This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Writing rhetoric: advertisements

Complete the questions below:

Q1.Manipulate means:

to control or influence someone obviouslyto control or influence someone cleverly or secretlyto control words cleverly or secretlyto control the writer cleverly or secretly

1/5

Q2.When creating or analysing advertisements, we need to consider (pick two responses):

Select two (2) boxes

PurposeAudienceWordsThe writer

2/5

Q3.Directly addressing the reader makes them feel:

Personal about readingPersonal about writingPersonal responsibilityPersonal anecdotes

3/5

Q4.An example of hyperbole might be:

It's out of this world!Would you eat this?Some say it's tastyDelicious, delectable, daring.

4/5

Q5.Images are important within advertising because they are selling us:

An image of a lifestyleAn image of a personWords with an imageAn image with colours

5/5

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Writing rhetoric: advertisements

Complete the questions below:

Q1.Manipulate means:

to control or influence someone obviouslyto control or influence someone cleverly or secretlyto control words cleverly or secretlyto control the writer cleverly or secretly

1/5

Q2.When creating or analysing advertisements, we need to consider (pick two responses):

Select two (2) boxes

PurposeAudienceWordsThe writer

2/5

Q3.Directly addressing the reader makes them feel:

Personal about readingPersonal about writingPersonal responsibilityPersonal anecdotes

3/5

Q4.An example of hyperbole might be:

It's out of this world!Would you eat this?Some say it's tastyDelicious, delectable, daring.

4/5

Q5.Images are important within advertising because they are selling us:

An image of a lifestyleAn image of a personWords with an imageAn image with colours

5/5

Lesson summary: An exploration of rhetoric and advertisements

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Time to move!

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For 5 mins...

Move around:
Jog

On the spot:
Dance

This was the final lesson in the unit Rhetoric: Writing rhetoric.

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