RSHE (PSHE)

Targeted advertising

Key Stage 4, RSHE (PSHE), Internet safety and harms: Gambling, debt and targeted advertising

Introduction
Intro Quiz
Video
Exit Quiz
Lesson summary

Are you a teacher?

Clicking ‘yes’ will take you out of the classroom and to our Teacher Hub, a dedicated area for teachers to access our resources.

Targeted advertising

This lesson explores targeted advertising, algorithms and cookies and digital footprint.

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Intro quiz - Recap from previous lesson

Before we start this lesson, let’s see what you can remember from this topic. Here’s a quick quiz!

Q1.Who can influence us on social media?

Family.Friends.Celebrities.Influencer.All of the above.

1/5

Q2.To find information on the internet you use?

Browser.Search engine.Spreadsheet.Web engine.

2/5

Q3.If you post something on the internet, who may be able to see it?

Anyone.Just yourself.Only your family.Only your friends.

3/5

Q4.Lots of web resources contain opinions. An opinion is ....

A statement which has no truth.An argument that can be proved.Someone's point of view.The truth about something.

4/5

Q5.Some authors select information to favour a viewpoint.

This could mean their information is biased.This is normal practice and can be ignored.This means the viewpoint should be ignored.This is OK so long as the information is factual.

5/5

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Intro quiz - Recap from previous lesson

Before we start this lesson, let’s see what you can remember from this topic. Here’s a quick quiz!

Q1.Who can influence us on social media?

Family.Friends.Celebrities.Influencer.All of the above.

1/5

Q2.To find information on the internet you use?

Browser.Search engine.Spreadsheet.Web engine.

2/5

Q3.If you post something on the internet, who may be able to see it?

Anyone.Just yourself.Only your family.Only your friends.

3/5

Q4.Lots of web resources contain opinions. An opinion is ....

A statement which has no truth.An argument that can be proved.Someone's point of view.The truth about something.

4/5

Q5.Some authors select information to favour a viewpoint.

This could mean their information is biased.This is normal practice and can be ignored.This means the viewpoint should be ignored.This is OK so long as the information is factual.

5/5

Video

Click on the play button to start the video. If your teacher asks you to pause the video and look at the worksheet you should:

Click "Close Video"
Click "Next" to view the activity

Your video will re-appear on the next page, and will stay paused in the right place.

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Targeted advertising

Don’t worry if you get a question wrong! Forgetting is an important step in learning. We will recap next lesson.

Q1.I can get a cookie from a website I've never been to?

TrueFalse

1/5

Q2.What is an algorithm?

Patterns and trends used to solve a problem.A set of step-by-step instructions to resolve a problem.A programming language.

2/5

Q3.What is a 'nano-influencer'?

Someone with less than 1,000 followers.Someone who has between 1,000 and 40,000 followers.A made up word.

3/5

Q4.How do brands use social media to influence us?

They create trends through influencers.Promotions and discounts.Peer recommendations.All of the above.

4/5

Q5.How can I reduce the amount of adverts I see when online?

Delete / remove cookies.There is nothing I can do.Click on them and hopefully they won't show again.

5/5

This quiz includes images that don't have any alt text - please contact your teacher who should be able to help you with an audio description.

Quiz:

Targeted advertising

Don’t worry if you get a question wrong! Forgetting is an important step in learning. We will recap next lesson.

Q1.I can get a cookie from a website I've never been to?

TrueFalse

1/5

Q2.What is an algorithm?

Patterns and trends used to solve a problem.A set of step-by-step instructions to resolve a problem.A programming language.

2/5

Q3.What is a 'nano-influencer'?

Someone with less than 1,000 followers.Someone who has between 1,000 and 40,000 followers.A made up word.

3/5

Q4.How do brands use social media to influence us?

They create trends through influencers.Promotions and discounts.Peer recommendations.All of the above.

4/5

Q5.How can I reduce the amount of adverts I see when online?

Delete / remove cookies.There is nothing I can do.Click on them and hopefully they won't show again.

5/5

Lesson summary: Targeted advertising

It looks like you have not completed one of the quizzes.

To share your results with your teacher please complete one of the quizzes.

Time to move!

Did you know that exercise helps your concentration and ability to learn?

For 5 mins...

Move around:
Jog

On the spot:
Dance

The next lesson in:
Internet safety and harms: Gambling, debt and targeted advertising
is:
Influencer endorsements

Browse Oak's lessons:

Subjects Schedule

Back