Video: To build persuasive vocabulary to use in our advert

﻿Hello and welcome to lesson eight of our unit on healthy food, where we are doing some persuasive fighting. My name is Ms. Burke and I am a teacher with the Oak Academy. Today, we are going to build some really interesting vocabulary so that we can persuade the reader of our advertisement to buy the healthy snack that we designed. We want to make sure people choose our healthy snack over something that's not as healthy for them. So we are going to build that vocabulary to hook people in and to persuade them to buy our product. Okay, off we go. Let's go through our agenda today. First, we will do a warm up. Next, we will look at comparative and superlatives. Then we will build vocabulary and finally, we will complete our task. In this lesson, you will need an exercise book or some paper, a pencil and your brain to help you do all of that thinking. If you don't have an exercise book, paper, or a pencil, pause the video and go and get them now. Okay. It's time for our writing warmup. I would like you to choose and write the appropriate joining conjunction in these sentences. You need to choose between and, so and but. I'm going to read the sentences out loud for you now. You should eat foods with vitamins and minerals, you can stay healthy. Sugary snacks are yummy, you shouldn't eat them every day. This snack is full of fibre and calcium it tastes delicious. Which joining conjunction are you going to use in each of these sentences? Pause the video and write the joining conjunctions in the sentences now. Okay, good job. Let's go through them and see. In our first sentence, you could have used the joint in conjunction so. You should eat foods with vitamins and minerals so you can stay healthy. Sugary snacks are yummy, but you shouldn't eat them every day. We have our positive and our negative. We use the word but. So, but is the joining conjunction for the second sentence. And sentence number three. This snack is full of fibre and calcium and it tastes delicious. So it's full of fibre and calcium, it tastes delicious. We can join those two clauses with an and. Well done. If you got those, give yourself a tick. Let's have a look at comparatives and superlatives. What do you remember about comparatives and superlatives? We have already looked at these words earlier in this unit. Have a think. What do you remember about them? I can see in front of me that comparatives often end in E R and their job is to compare two things. So if we take the comparative sweeter, we might say that plums are sweeter than apples. So we're saying the apples are sweet, but plums are sweeter. We're comparing them, and seeing that plums are more of that thing. They are more sweet. They are sweeter. Superlatives, you can see if you look carefully, often end in E S T and they say that something is the most that it can be. So if we were looking at sweetest, we might compare three things. We might say, apples are sweet, plums are sweeter, but grapes are the sweetest. There's nothing more, there's nothing more sweet than grapes. They are the sweetest. I have a sentence here, and I would like you to choose and write appropriate comparatives in this sentence. There are two spaces in my sentence. So you need to write two comparatives. You can choose a comparative from my word bank. We have the words sweeter, your turn, tastier, your turn, healthier, your turn and better. I'm going to read the sentence aloud. This snack is, than chocolate and, then our granola bar. Pause the video and write two comparatives in this sentence. Okay, good job. Let's go through and see what you could have written. So you could of said, this snack is sweeter than chocolate and healthier than a granola bar. Or you could said this snack is tastier than chocolate and better that than a granola bar. You could have used any combination of the comparatives for this sentence. Give yourself a tick if you wrote two comparatives in your sentence.

This time I have two sentences and I would like you to choose and write an appropriate superlative in each of these sentences. Again, I've given you a word bank of superlatives that you can choose from. They are sweetest, your turn, tastiest, healthiest, and best. Okay. And then I'll read the sentences for you. This is the, snack you will ever eat! Which the superlative will you choose to fill in that gap? Why not try the, snack in the world! What superlatives would you put in my space there? Pause the video and write once the superlative in each sentence. Okay, let's go through. You could have chosen any of these superlatives to fit into the sentence. The superlatives I chose were, this is the healthiest snack you will ever eat. And why not try to tastiest snack in the world. But you could have said had this was the sweetest snack or the healthiest snack or the best snack. And equally for the second sentence you could have, why not try the sweetest, healthiest or best snack. Give yourself a tick for choosing two superlatives to use in your sentence. Okay. It's time for us now to build some vocabulary. We are going to be looking at advertising slogans. I've written two examples of advertising slogans on the screen here. The first one says, the snack that makes your tummy smile. And the second slogan is, go to your happy place with Nigel's Nummy Nutty Bar. A slogan is a funny, striking or memorable phrase that's used in advertising. We see them a lot in adverts. Slogans are easy to remember so that people will think of the item being advertised when they hear that slogan. I wonder if you can think of any slogans that you have seen written down or heard in advertisements Slogans use, my turn, puns, your turn. Alliteration, and rhyme. Your turn. So that they are memorable. They use those things so that we remember them. Let's have a look at what those words mean now. Okay. What do you notice about these slogans? I've written three slogans on the screen. The first one is a slogan for some bread. From a bread advertisement. It says our bread is toastally awesome. The next is a slogan for some smoothies and it says Berry tasty smoothies. And the third one is a slogan for some soft drink. And it says, so do that makes you fizz with joy. What do you notice about these slogans? Pause the video and have a think. I noticed that. Okay, good job. I wonder what you noticed. Let's have a look. These slogans all use my turn, puns. Your turn. A pun is a play on words. Puns are produced by using a word that sounds similar to another word, or by using a word that can have two meanings. So here we can see in my first slogan, it says our bread is toastally awesome. That is a pun on the word. Well, I wonder if you can think of what the pun on the word, on the word, totally. But instead of saying totally awesome. We've written toastally awesome because when you put bread in a toaster, it makes toast. So it becomes a funny pun. Our next Logan says berry tasty smoothies. Well, where does Berry sound like that you might normally use in that sentence? It sounds to me a bit like the word, very tasty smoothies. But instead of writing very tasty smoothies, we have made a pun to make it humorous. And we have written very berry tasty smoothies. And finally, the third slogan, soda that makes you fizz with joy. So instead of saying, so did that makes you feel with joy. We've written fizz because soda is fizzy. Fizzy drinks or soft drinks have lots and lots of bubbles in them that are fizzy. So these are examples of puns. Okay. I have some different slogans for you now. I'm going to read them aloud. The first Logan is Barry's Brilliant Beef Burgers. The next Logan is for some honey and it says, Healthy, Happy Honey. And our third slogan is for some soft drink again. And it says, Fizzy Fabulous, Fresh. What do you notice about these slogans? Look really carefully and read them aloud again to yourself. When I say to, pause the video and say aloud, I noticed that. Pause the video now. What did you notice? Ah, look, I can see that in the first slogan, every word starts with the letter B and I can see in the second slogan, every word starts with the letter H and in the third slogan, every word starts with the letter F. This is called, my turn, alliteration. Your turn. Let's try it again and we'll clap it. My turn first. A-LI-TER-RATION. Your turn. A-LI-TER-RATION. Good job. It's quite a long way to say alliteration occurs when the first letter or letters are repeated in a group of words. Alliteration makes the phrase catchy and easy to remember. So just like we said in Barry's brilliant beef burgers, all the words start with the letter B. And in our honey slogan, healthy, happy, honey, all the words start with letter H and in our soft drinks slogan, fizzy, fabulous, fresh, all the words start with the letter F. They have all used alliteration. Okay. The last feature of slogans we will be looking at. What do you notice about these slogans? The first one is for honey again, and it is, it says, spread on some bread. The second one is for smoothies again, and it says, enjoy a groovy smoothie. And then the third one is for some yoghourt, and it says, gets merry with very berry. I think you might need to say those aloud to yourself again, to hear something special about these slogans. So when I say, the first thing you're going to do is read these slogans aloud to yourself. The second thing you're going to do is tell me what you notice. I noticed that, pause the video now. Okay. What did you notice about the way these slogans sounded? The slogans use rhyme. My turn, rhyme. Your turn, rhyme. We create rhyme when we use words that have the same last sound. And this makes the phrase catchy and memorable as well. Which is why we use it in advertising. Okay. So in my first slogan, the word spread rhymes with the word bread. In my second slogan, the word groovy rhymes with the word smoothie and in my third slogan, merry rhymes with very and berry. It's used rhyme to help me remember these more clearly so that when I read this slogan, I'm going to remember what product it is for. It's time for our task. I think you're going to have such a fun time doing our task today because you get to be really creative. Because you are going to be coming up with your own advertising slogans. That's right. I would like you to write some slogans for your healthy snack. You can write one, two or three slogans. It's up to you. I'd like you to try and use pun, alliteration and rhyme if you can. But if you can only think of a pun and alliteration, that's absolutely fine. So just to remind you of what those words mean. Upon is when we use a word or words, that sounds similar to another word. Like toastally awesome. Alliteration is when we use and repeat the first letter or letters in a group of words. And rhyme is when we use words that have the same last sound. On the screen is a picture of the healthy snack that I designed earlier this unit. Because that is what I'm going to be writing my slogans for. And you are going to be writing your slogans for the healthy snack that you designed earlier this unit. I would like you to pause the video now and write some slogans for your healthy snack. Seeing if you can use pun, alliteration and rhyme. Pause the video now. Well done. I hope you had as much fun doing that as I did. Here are my examples. Here are my slogans for my healthy homemade oats bar. Okay. The first one shows alliteration. I have said, it's great grainy goodness, because oat is a type of grain. Then I've said, it's oatally delicious. Just like before the word oatally sounding a bit like the word, totally. And then my third one, my third slogan uses rhyme. And I've said, it's yummy for your tummy. My rhyming words there are yummy and tummy. Really, really good work today. Look at everything you've achieved. We have done a warm up. We have looked at comparatives and superlatives. We have built vocabulary and you have completed your task where you wrote fantastic advertising slogans. Congratulations! You have completed your lesson. If you would like to please share your work with a parent or a carer.

Lesson summary: To build persuasive vocabulary to use in our advert

In this lesson, children will recap comparatives and superlatives. They will find alliteration, rhyme, adjectives and slogans. Children will write their own slogans for their healthy snack.

English

To build persuasive vocabulary to use in our advert

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Lesson summary: To build persuasive vocabulary to use in our advert

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